About Us

About AdCalcLab

AdCalcLab is a small set of free, no-signup calculators for the numbers marketers, agencies, and freelancers check constantly — ROAS, CAC, LTV, CPC, CPM, hourly rates, margins, and budget splits.

Why we built this

AdCalcLab is built and maintained by RankYouUp, a digital marketing agency that runs live Meta and Google Ads accounts for ecommerce and service brands. In the day-to-day of managing those accounts, the same handful of calculations came up over and over — break-even ROAS, customer acquisition cost, what a freelancer should actually charge per hour — and most of the free calculators already online were either buried behind an email-gate, riddled with ads, or simply wrong about the formula.

AdCalcLab is the tool we wished existed: a straight, accurate answer with the formula shown on the page, in the time it takes to type in a few numbers.

What matters to us

Built from real ad accounts

Every formula on AdCalcLab is one RankYouUp actually uses to manage live Meta and Google Ads budgets, not a generic formula copied from a textbook.

No signup, ever

Every calculator runs entirely in your browser. Nothing you enter is saved, tracked, or emailed to anyone.

Free, on purpose

These tools exist to be useful in the middle of a work day — on a client call, mid-spreadsheet, or while pricing a new project — without a login wall in the way.

Who’s behind it

AdCalcLab is maintained by the team at RankYouUp — a digital marketing agency offering Meta Ads, Google Ads, SEO, website development, and AI-powered marketing systems, with 7+ years of hands-on experience running paid ad accounts. If you’d rather have someone run these numbers for you instead of just calculating them yourself, that’s the work RankYouUp does every day.

Want an expert set of eyes on your ad account?

RankYouUp runs a free ad account audit and tells you exactly what to fix — no obligation.

Get your free audit →